What is trade marketing strategy?

Trade marketing, to put it simply, is a B2B marketing strategy aimed at getting a product onto store shelves. This is done by making other businesses recognize the value of your product, and convincing them that helping you sell your product will ultimately help them make money too.

What is the role & responsibility of trade marketing in an FMCG company?

Trade marketing’s basic idea is to create a demand for products across various channels before they reach the consumer. A Trade Marketer’s job is to market the products through the value chain and the point of sale – the retailers.

What is trade marketing CPG?

Trade spending is a common practice amongst consumer-packaged goods (CPG) and retail companies. Essentially, trade spending is the amount a company spends to increase demand for its products, including coupons, preferential shelf display locations (slotting), and co-advertising, to name a few.

Is trade marketing a B2C or B2B?

Trade marketing is particularly interesting because it entails both B2B and B2C marketing. If you are looking for ways to improve demand at the shopper level (B2C), data-driven planograms are one way to do this. They also add value to retailers, wholesalers and distributors.

What is the difference between trade marketing and brand marketing?

Nevertheless, the difference between the two lies in the target market. A brand marketer’s goal is to connect with consumers who make up the final piece of the puzzle. Trade marketing is about everything that happens prior to that final interaction.

What does B2B mean in marketing?

Business-to-business
Business-to-business (B2B), also called B-to-B, is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer. Business-to-business refers to business that is conducted between companies, rather than between a company and individual consumer.

Is Trade Marketing a B2B?

Description: Trade Marketing is also called B2B marketing or business-to-business marketing. All the promotional activities are aimed at increasing the demand of the product among the various supply chain partners. f) Promotions should be aimed at growing the brand rather than just sales.

Which is better B2B or B2C?

Selling B2B is vastly more sophisticated than anything that goes on the world of B2C. As such, it needs more support, more training, and more of the RIGHT kind of marketing, specifically lead generation.